Photo: Mario Županov
In a world where clothes often lose their meaning after just one wash, SofiaNogard brings what fashion is all about – creating an identity, a feeling, a story. This is a brand that doesn’t shout, but speaks quietly and confidently. It speaks of beauty that grows from hands, of style that never goes out of style, and of respect – for the body, for material, for time and for craft. 
The SofiaNogard brand is led by designer Mija Curk, who has been creating space for different, more thoughtful fashion for many years with her dedication and aesthetic maturity. After studying textile design in Ljubljana and Finland and gaining experience in leather footwear design at Butanoga, she felt the need for something more personal – fashion that does not exclude, but includes. And so the SofiaNogard brand was born.
A style that is built – not just worn
Mija Curk's design is based on the idea of a personal style that does not follow quickly passing trends, but seeks sustainable elegance - one that develops together with the user. SofiaNogard collections are designed in small, carefully thought-out series, where each piece can be combined with another. It is about modularity not only in construction, but also in mentality - the user chooses how to compose her own story.
The color palette is often subdued, tonal, but not cold – beige, sand, earthy and dark blues are interwoven with occasional accents in reddish, copper or green. The atmosphere of the collections is always slightly melancholic, nostalgic, but at the same time modern and wearable.
The tailoring approaches are modern but thoughtful: asymmetries, layering, details that you only notice at second glance. The clothes are not just clothes, but an invitation to express yourself – be it with a looser silhouette of a coat, a structured leather bag or a shirt that can be worn in three different ways. SofiaNogard does not impose a look, but offers options.
Bags with character and clothes with respect
One of SofiaNogard's signature elements is its collection of bags and accessories , which are refined, functional, but never boring. Made from high-quality leather and dead stock materials, with accessories such as laser-engraved patterns, textile details and interesting material combinations, these bags combine artisanal tradition with modern technology. Each one is slightly different, because uniqueness is not just an idea - but the result of a concrete process that does not produce from stock.
Mija collaborates with experienced Slovenian craftsmen to produce clothes, bags and accessories. In doing so, she not only builds her own brand, but also an ecosystem of local fashion that preserves knowledge, decent work and design identity in the domestic space. Every stitch, every joint, every selected material carries a story – about effort, time and responsibility.
Quality that doesn't attract attention – but keeps it
SofiaNogard is not fashion for the masses. It is fashion for women who are looking for more than just a “nice dress”. For those who can notice the quality of the fabric, feel the balance between construction and softness, and appreciate the idea behind the product, not just its price. It is an alternative to fast fashion – not only aesthetically, but also ethically.
And if we sometimes wonder how we can support domestic creativity, how we can influence the environment, and how we can become more conscious consumers, the answer is simple: support designers who create with their heads and hearts. Choose domestic .
You can buy SofiaNogard bags from us, at Mestni trg 10, in the old city center of Ljubljana.